Recipe to Revenue
We’re pulling back the curtain on the food and beverage industry. From kitchen-table startups to global spirit empires, get the marketing secrets and business strategies directly from the leaders who built them.
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Master the Shelf.
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LATEST EPISODE
September 2, 2026
Script to Shelf: Transforming a 1,000-Year-Old Peruvian Tradition Into a Beverage Brand
When Marcel Dios faced a sudden career disruption during the WGA strike, the former filmmaker and screenwriter found an unexpected calling in the CPG world. Inspired by his Peruvian heritage and the quintessential family staple chicha morada, Marcel set out to craft a functional purple corn beverage unlike anything on store shelves: Kulli Purple.
July 25, 2026
Beyond the Plastic Bottle: Why the Best Hydration Comes From Trees
When Nicole Bentler acquired a 450-acre farm in the Pocono Mountains, she didn’t just want to harvest maple syrup—she wanted to re-educate consumers about hydration. Combining her background in health and wellness with her family’s agricultural roots, Nicole launched Pocono Mountain Farms to bring clean, mineral-rich maple water directly to consumers.
August 18, 2026
How to Launch in Whole Foods with Zero Prior Food Industry Experience
While training for a summer marathon, Joe Rotondo found himself craving high-protein ice cream but was frustrated by the artificial, sugar-loaded options on the market. Turning to his go-to health hack, he blended cottage cheese into what would quickly become a disruptive frozen dessert: Froco by Smearcase.
August 11, 2026
The Brutal Truth About Selling Your Brand to Private Equity
After launching his first company at age 19, Joe Oblas spent the next two decades mastering the nuances of brand development and international expansion. His expertise culminated in the launch of ProSupps, a global sports nutrition brand that took off like wildfire, leading to a major exit to private equity—and eventually, a surprising re-entry into the business.
August 8, 2026
Reinventing Baby Formula: One Founder’s Disruptive Mission in Mexico
After years of battling metabolic issues, tech founder Salma Mendoza discovered firsthand the profound impact early nutrition has on lifelong health. When she struggled to find clean, high-quality infant formula for her own baby, she saw a glaring gap in the market—and set out to build a science-backed, premium formula brand in Mexico.
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