In this episode of Recipe to Revenue, host Leah Messina talks with Katie Thomson, co-founder and CEO of Square Baby. Katie shares her journey from corporate nutrition to launching a national direct-to-consumer baby food brand. She explains the mechanics of developing veggie-forward meals that meet USDA guidelines and how offering an early allergen introduction menu can help prevent severe food allergies.
How Starbucks’ First Nutritionist Fixed Baby Food
by Sinuate Media | Recipe to Revenue
After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The market was dominated by fruit-heavy pouches that lacked balanced nutrition, prompting her to create a fresh, science-led solution for parents.
Watch or listen to learn more about:
- How Katie transitioned from Starbucks’ first dietitian to a baby food entrepreneur
- The science behind creating meals with half the sugar and twice the protein of most pouches
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Why introducing the top eight allergens early is critical for food allergy prevention
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The rigorous process of testing for heavy metals and earning the Clean Label Project Purity Award
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Navigating the logistics of sustainable packaging and nationwide frozen delivery
Whether you are launching a direct-to-consumer brand or looking to disrupt an established industry, Katie breaks down the exact plays needed to build a purpose-driven and predictable revenue engine.
