In this episode of Recipe to Revenue, host Leah Messina talks with Jake Bagnall, founder of Clean Dough Co. Jake shares his journey from architecture to food entrepreneurship, explaining the mechanics of launching a CPG brand from scratch. He explores the unique health benefits of baking with einkorn and shares how he successfully scaled his brand from local farmers markets to independent retail shelves—all without relying on a traditional broker.
How to Get a Snack Brand Into Retail (Without a Broker)
by Sinuate Media | Recipe to Revenue
After studying architecture and working in his family’s firm designing natural food grocery stores, Jake Bagnall felt an itch for more creative freedom. What started as a passion project baking with the ancient grain einkorn quickly evolved into Clean Dough Co., a fast-growing, better-for-you cookie brand.
Watch or listen to learn more about:
- Why using einkorn, an ancient grain, creates a more digestible and fiber-rich cookie
- The transition from an architecture career to launching a bootstrapped CPG food brand
- How to leverage direct relationship-building and platforms like Faire and Air Goods to land retail accounts
- Why “slow and sustainable” growth often beats the pressure to go viral overnight
- The food science behind creating an indulgent, healthy cookie without artificial binders or sugars
Whether you are formulating a new snack product or looking for scrappy ways to grow your retail distribution, Jake breaks down the exact plays needed to build a purpose-driven and predictable revenue engine.
