In this episode of Recipe to Revenue, we sit down with Meagen Coester, a beverage industry veteran who’s helping revolutionize the non-alcoholic beer market. From her extensive experience at Boston Beer Company to launching the world’s first non-alcoholic beer certification program, Meagen shares how she’s shaping the future of alcohol-free beverages while driving innovation in industry education and training.
Non Alcoholic Beer in 2025: Expert Reveals $40B Revoultion
by Sinuate Media | Recipe to Revenue
In the 10th episode of “Recipe to Revenue,”
Leah Messina welcomes Meagen Coester to explore her journey from beer education pioneer at Samuel Adams to becoming a leading voice in the rapidly growing non-alcoholic beverage space. With over a decade of experience in the beverage industry and a personal transformation story, Meagen discusses the evolution of the NA market and her role in developing professional standards for the category.
Listen to this episode for insights into:
- The explosive growth of the non-alcoholic beer market, projected to reach $40 billion by 2032 – double the size of the craft beer segment
How changing consumer behaviors and health consciousness are driving the adoption of non-alcoholic alternatives - The development of the world’s first non-alcoholic beer certification program and cannabis beverage certification
- The four distinct consumer patterns emerging in the NA beverage market, from substituters to abstainers
- How partnerships and authenticity have shaped Meagen’s success in building innovative training programs and growing Go Brewing’s presence
Whether you’re a beverage industry professional or curious about the booming non-alcoholic market, this episode offers valuable insights into how NA beverages are transforming drinking culture while creating new opportunities for growth and innovation.
