In this episode of Recipe to Revenue, host Leah Messina talks with Hannah Awada, founder of Hummus Goodness. Hannah shares her incredible journey from selling hummus through a WeChat group in Shanghai to managing massive purchase orders from national retailers like Meijer. She explains the mechanics of scaling production, transitioning from a church kitchen to strategic co-manufacturing, and executing a major rebrand to ensure her product stands out in a crowded market.
Scaling Hummus Goodness: From Car-Side Deliveries to National Retail Success
by Sinuate Media | Recipe to Revenue
When Hannah Awada moved to China, she expected to leave her career as a high school history teacher behind—not start a hummus business out of her kitchen window. What began as a side project serving expats quickly evolved into a fast-growing brand, leading Hannah to launch Hummus Goodness upon her return to the US.
Watch or listen to learn more about:
- How Hannah launched and grew a food business in a foreign market using unconventional distribution methods
- The importance of authentic, clean-label ingredients in distinguishing a brand in a highly saturated category
- The operational challenges of moving from self-manufacturing to a co-packer to handle scaling retail demand
- How a strategic rebrand brought the brand’s vibrant personality to life and boosted retail visibility
- Navigating retail expansion and building lasting partnerships with major grocers
Whether you are trying to break into the CPG space or scaling an established food brand, Hannah breaks down the exact plays needed to build a resilient and predictable revenue engine.
