In this episode of Recipe to Revenue, Jared Drinkwater, founder of Low and Slow Snacks and former Frito-Lay executive, talks about why he left the corporate world to launch a “real wood smoked” snack brand—and the massive operational risks he took to do it.
The Ex-Frito-Lay Executive Who Cracked the Code on Smoked Snacks
by Sinuate Media | Recipe to Revenue
Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.
Watch or listen to learn more about:
- Why big snack brands use seasoning instead of real smoke
- How to build a manufacturing “moat” big CPG can’t cross
- The real difference between liquid smoke and wood fire
- Why Jared built a factory when co-packers said “no”
- How to use Costco Roadshows to prove velocity
- Why sampling beats paid media for taste-driven brands
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How to win distribution in non-traditional retail (Home Depot)
Whether you’re a CPG founder debating manufacturing options or a marketer looking to disrupt a crowded category, Jared offers a masterclass in building a defensive moat through operations.
