In this episode of Recipe to Revenue, meet Margarita Womack, founder of MasPanadas, who transformed her Colombian heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco. As a Colombian refugee with a PhD in Ecology and Evolutionary Biology, Margarita shares how she pivoted from academia to food entrepreneurship and her own Recipe to Revenue for building a successful CPG company.
The Secret Recipe for Retail Success: How MasPanadas Conquered Frozen Food Aisles Nationwide
by Sinuate Media | Recipe to Revenue
In this inspiring episode of “Recipe to Revenue,” learn how Margarita built a thriving food manufacturing business featuring bite-sized empanadas that honor Latin American culinary traditions while appealing to American consumers.
Listen to learn about:
- Building and scaling a food manufacturing facility from the ground up
- The step-by-step journey from corner stores to national retail chains
- Strategic approaches to securing funding through angel investors and SBA loans
- Balancing branded products with private label production
- Adapting traditional recipes for American consumers while maintaining authenticity
Whether you’re dreaming of launching your own food brand or looking to scale an existing CPG company, this episode reveals the incredible challenges and rewards of building a specialized manufacturing business while growing a retail presence nationwide. Margarita’s story demonstrates how combining passion with data-driven decision making can lead to entrepreneurial success, even in America’s competitive food landscape.
