In this episode of Recipe to Revenue, Douglas Raggio, founder of Pass the Honey, exposes a shocking truth behind the honey industry, revealing that nearly 70% of liquid honey on store shelves is actually fake. What started as a discovery through a Netflix documentary became a mission to transform the $40B honey market through authentic honeycomb and regenerative beekeeping.
Why 70% of Honey is Fake: Pass the Honey’s Regenerative Solution
by Sinuate Media | Recipe to Revenue
Douglas takes us behind the scenes of building a revolutionary company, sharing how he partnered with researchers at UC Davis to create America’s first regenerative apiculture standards, developed a global supply chain with Turkish beekeepers, and landed national retail deals with giants like Kroger and Safeway.
Watch or listen to learn about:
- Why most liquid honey is fraudulent and how honeycomb offers a transparent solution
- The development of regenerative standards that support real beekeepers and ecosystems
- How Pass the Honey built an international supply chain rooted in trust and sustainability
- Scaling from startup to shelf: inside the journey to nationwide retail distribution
- Educating consumers through an innovative honey literacy initiative
- The defining insight that changed Douglas’s approach and his entire business
Whether you’re passionate about sustainability, curious about food fraud, or building a purpose-driven brand, this episode offers powerful lessons in transparency, supply chain innovation, and mission-led entrepreneurship.
