In this episode of Recipe to Revenue, Blandine Jean-Paul joins Leah for a second conversation to explain why direct-to-consumer strategies are the only way CPG brands can survive, and why industry giants like Dole are filing for bankruptcy by ignoring this critical shift.
Are you losing out on customer data because of big retailers? Spoiler – the answer is likely ‘yes!’
Why Direct-to-Consumer
Beats Retail
by Sinuate Media | Recipe to Revenue
In this special edition of “Recipe to Revenue,” Blandine shares insights from her extensive career working with global brands like Heineken and Hasbro, plus her unique experience in one of the most restrictive advertising environments.
Watch or listen to learn more about:
- Why Walmart, Target, and CVS know your customers better than you do
- How direct-to-consumer beats retail (and real examples as proof)
- Tactics that have proven effective at building lasting customer relationships
- Why 3-year product development cycles are killing major brands
- How to spot trends before your competitors (and before retailers do)
- The loyalty program strategies that make CVS crush Walgreens
Whether you’re a CPG brand ready to expand your sales channels or an entrepreneur building direct customer relationships from scratch, this episode is for you!
